Uphold | Login: Buy Bitcoin, XRP, Ethereum Online

Uphold Login (formerly Bitreserve) is a cloud-based financial services platform that allows users to convert deposits into reserve-backed currencies and commodities via bank account, credit card, and cryptocurrencies such as Bitcoin, Litecoin, and Ethereum. Anyone with a device can send, receive, and exchange money and commodities.

Uphold Login is based in Charleston, South Carolina, and has offices in Larkspur, Braga, London, and Shanghai. It lets customers convert bitcoin into "cloud money" in 30+ currencies (dollars, euros, yen, rupee, and others), as well as four precious metals (Gold, Silver, Platinum, and Palladium).


The company also offers an open API and has expressed interest in entering the remittance market through collaborations with Elektra and the Salinas Group. (According to the World Bank, remittances from the United States to Mexico totaled $22 billion last year.). Though Uphold Login views bitcoin as a solid, real-world currency, former CEO Anthony Watson has declared that it is not "Not a bitcoin business. Bitcoin is a means to an end in terms of its utility to us."